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LOVESAC 25TH

LANA CONDOR

LEXI UNDERWOOD

WE PARTNERED WITH

VICTORIA SECRET'S LINGERIE

AND APPAREL LINE, PINK,

AND CREATED A

4 PART

SHORT FORM

SERIES

FEATURING LANA CONDOR

& LEXI UNDERWOOD

This project included a 360 campaign & immersive event celebrating Lovesac's 25 years of innovation,

featuring iconic partners like Travis Barker, Brandy, Shaun White, and Haley Lu Richardson. The choice of

talent reflects their genuine love for Lovesac's products and how it aligns with their lifestyles.

With revolutionary features like Washable Covers and Invisible Surround Sound, Lovesac redefines furniture,

making it dynamic, vibrant, and adaptable to your lifestyle. Embrace change, get immersed, and experience

life fully, as Lovesac encourages you to challenge traditional comfort rules.

SHAUN WHITE

Cloud-like Comfort

As one of Lovesac's original fans, Shaun White knows

comfort when he sees it.

TRAVIS BARKER

Modular

(Replaceable) Pieces

Total Destruction meets Total Comfort. Travis Barker

has been rewriting the rules of his rockstar lifestyle

with Sactionals since 2013.

BRANDY

Immersive

Surround Sound

Superstar power. Super sound. Branding brings down the

house withe StealthTech Sound + Charge.

THE IMMERSIVE EVENT

TRAVIS BARKER,

MACHINE GUN KELLY

& DJ SPIDER

PERFORMANCES BY

An unforgettable consumer-facing experiential celebration featuring a high-energy live performance

by Travis Barker and Machine Gun Kelly, electrifying the atmosphere and leaving the audience in awe.

From its humble beginnings to becoming a household name, Lovesac's legacy of comfort and style

was beautifully showcased, leaving attendees with a deep appreciation for the brand's remarkable journey

EVENT SIZZLE

EVENT SIZZLE

HALEY LU

RICHARDSON

Washable Covers

Lovesac's never believed in following rules (or

painting inside the lines), so why should their

customers have to? Take it from Haley Lu Richardson

and her muse, Darbin.

CAMPAIGN COLLATERAL

THE ROOM OF

THE FUTURE

An Unforgettable

Consumer-facing

Experiential Celebration

Featuring a high-energy live performance by Travis Barker and

Machine un Kelly, electrifying the atmosphere and leaving the

audience in awe.

From its humble beginnings to becoming a household name,

Lovesac's legacy of comfort and style was beautifully showcased,

leaving attendees with a deep appreciation for the brand's 

remarkable journey.

16.1M

228M

3.1B

FOLLOWERS

SOCIAL IMPRESSIONS

MEDIA IMPRESSIONS

THE INFLUENCE

@TRAVISBARKER

@KOURTNEYKARDASH

@ALICEANDOLIVIA

@LUANNA

@ALEXCOSTA

@ASHLEY_IACONETTI

@TINKERBELLETHEDOG

SHAUN WHITE'S STUNT

HALEY LU RICHARDSON'S MASTERPIECE

BRANDY'S STUDIO

TRAVIS BARKER'S DESTRUCTION

INTERACTIVE TOUCHPOINTS

Physical, immersive touchpoints provided guests with a captivating journey through the brand's

revolutionary features as seen on the campaign videos.

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