Lovesac 25th | The BoatHouse

LOVESAC 25TH

This project included a 360 campaign & immersive event celebrating Lovesac's 25 years of innovation, featuring iconic partners like Travis Barker, Brandy, Shaun White, and Haley Lu Richardson. The choice of talent reflects their genuine love for Lovesac's products and how it aligns with their lifestyles. With revolutionary features like Washable Covers and Invisible Surround Sound, Lovesac redefines furniture, making it dynamic, vibrant, and adaptable to your lifestyle. Embrace change, get immersed, and experience life fully, as Lovesac encourages you to challenge traditional comfort rules.

THE CAMPAIGN

THE EVENT

TRAVIS BARKER

Modular

(Replaceable) Pieces

Total Destruction meets Total Comfort. Travis Barker has been rewriting the rules of his rockstar lifestyle with Sactionals since 2013.

SHAUN WHITE

Cloud-like Comfort

As one of Lovesac's original fans, Shaun White knows comfort when he sees it.

BRANDY

Immersive

Surround Sound

Superstar power. Super sound. Brandy brings down the house with StealthTech Sound + Charge.

HALEY LU RICHARDSON

Washable Covers

Lovesac's never believed in following rules (or painting inside the lines), so why should their customers have to? Take it from Haley Lu Richardson and her muse, Darbin.

CAMPAIGN COLLATERAL

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THE IMMERSIVE EVENT

PERFORMANCES BY

TRAVIS BARKER,

MACHINE GUN KELLY

& DJ SPIDER

An unforgettable consumer-facing experiential celebration featuring a high-energy live performance by Travis Barker and Machine Gun Kelly, electrifying the atmosphere and leaving the audience in awe.

From its humble beginnings to becoming a household name, Lovesac's legacy of comfort and style was beautifully showcased, leaving attendees with a deep appreciation for the brand's remarkable journey

EVENT SIZZLE

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HALEY LU RICHARDSON'S MASTERPIECE

BRANDY'S STUDIO

SHAUN WHITE'S STUNT

TRAVIS BARKER'S DESTRUCTION

INTERACTIVE TOUCHPOINTS

Physical, immersive touchpoints provided guests with a captivating journey through the brand's revolutionary features as seen on the campaign videos.

THE ROOM OF

THE FUTURE

An Unforgettable

Consumer-facing

Experiential Celebration

Featuring a high-energy live performance by Travis Barker and Machine Gun Kelly, electrifying the atmosphere and leaving the audience in awe.

From its humble beginnings to becoming a household name, Lovesac's legacy of comfort and style was beautifully showcased, leaving attendees with a deep appreciation for the brand's remarkable journey.