LOVESAC 25TH
LANA CONDOR
LEXI UNDERWOOD
WE PARTNERED WITH
VICTORIA SECRET'S LINGERIE
AND APPAREL LINE, PINK,
AND CREATED A
4 PART
SHORT FORM
SERIES
FEATURING LANA CONDOR
& LEXI UNDERWOOD
This project included a 360 campaign & immersive event celebrating Lovesac's 25 years of innovation,
featuring iconic partners like Travis Barker, Brandy, Shaun White, and Haley Lu Richardson. The choice of
talent reflects their genuine love for Lovesac's products and how it aligns with their lifestyles.
With revolutionary features like Washable Covers and Invisible Surround Sound, Lovesac redefines furniture,
making it dynamic, vibrant, and adaptable to your lifestyle. Embrace change, get immersed, and experience
life fully, as Lovesac encourages you to challenge traditional comfort rules.
SHAUN WHITE
Cloud-like Comfort
As one of Lovesac's original fans, Shaun White knows
comfort when he sees it.
TRAVIS BARKER
Modular
(Replaceable) Pieces
Total Destruction meets Total Comfort. Travis Barker
has been rewriting the rules of his rockstar lifestyle
with Sactionals since 2013.
BRANDY
Immersive
Surround Sound
Superstar power. Super sound. Branding brings down the
house withe StealthTech Sound + Charge.
THE IMMERSIVE EVENT
TRAVIS BARKER,
MACHINE GUN KELLY
& DJ SPIDER
PERFORMANCES BY
An unforgettable consumer-facing experiential celebration featuring a high-energy live performance
by Travis Barker and Machine Gun Kelly, electrifying the atmosphere and leaving the audience in awe.
From its humble beginnings to becoming a household name, Lovesac's legacy of comfort and style
was beautifully showcased, leaving attendees with a deep appreciation for the brand's remarkable journey
EVENT SIZZLE
EVENT SIZZLE
HALEY LU
RICHARDSON
Washable Covers
Lovesac's never believed in following rules (or
painting inside the lines), so why should their
customers have to? Take it from Haley Lu Richardson
and her muse, Darbin.
CAMPAIGN COLLATERAL
THE ROOM OF
THE FUTURE
An Unforgettable
Consumer-facing
Experiential Celebration
Featuring a high-energy live performance by Travis Barker and
Machine un Kelly, electrifying the atmosphere and leaving the
audience in awe.
From its humble beginnings to becoming a household name,
Lovesac's legacy of comfort and style was beautifully showcased,
leaving attendees with a deep appreciation for the brand's
remarkable journey.
16.1M
228M
3.1B
FOLLOWERS
SOCIAL IMPRESSIONS
MEDIA IMPRESSIONS
THE INFLUENCE
@TRAVISBARKER
@KOURTNEYKARDASH
@ALICEANDOLIVIA
@LUANNA
@ALEXCOSTA
@ASHLEY_IACONETTI
@TINKERBELLETHEDOG
SHAUN WHITE'S STUNT
HALEY LU RICHARDSON'S MASTERPIECE
BRANDY'S STUDIO
TRAVIS BARKER'S DESTRUCTION
INTERACTIVE TOUCHPOINTS
Physical, immersive touchpoints provided guests with a captivating journey through the brand's
revolutionary features as seen on the campaign videos.
© BoatHouse 2023