PINK UNWRAPPED
WE PARTNERED WITH VICTORIA SECRET'S LINGERIE
AND APPAREL LINE, PINK, AND CREATED A
4 PART
SHORT FORM
SERIES
FEATURING LANA CONDOR & LEXI UNDERWOOD
WE PARTNERED WITH
VICTORIA SECRET'S LINGERIE
AND APPAREL LINE, PINK,
AND CREATED A
4 PART
SHORT FORM
SERIES
FEATURING LANA CONDOR
& LEXI UNDERWOOD
Research shows 40%-50% of people say stress levels increase during the holidays. When we dig into the "Why?" we hear: unrealistic expectations, gift stress, conflict & communication, and burnout.
Our Purpose was to amplify that the holidays are for connection, gratitude, & celebration. We want to remind people to press pause, recharge & refocus.
Give Yourself the Gift of Me-Time & Selfcare
Teaser
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EPISODES
EPISODE 1: THE IDEA
EPISODE 2: THE AUDITIONS
EPISODE 3: THE PROMOS
EPISODE 4: THE FINALE
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375
4
75
15
EPISODES
VIDEOS
STILLS
IN-STORE
ACTIVATIONS
"The holiday special and its initiative are extremely timely. The special's lessons are important reminders that it's never too late to recenter, reground, and take steps towards improving one's mental health, and the holiday season provides a special opportunity to do so."
Press Pause,
Recharge & Refocus
To encourage people to "unwrap" self-care, we included "Tips & Tricks" content in collaboration with Courtney Knowles.