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THE GEORGE TREATMENT

EMPHASIZING THAT BORROWERS

AND EMPLOYEES ALIKE DESERVE THE

THE GEORGE TREATMENT

DENNIS RODMAN

VS

GEORGE THE PUG

This 360 campaign takes an innovative and relatable approach, starring NBA Champion Dennis Rodman and a lovable pug named George. Our narrative contrasts George the Pug's pampered star treatment with Rodman's unnoticed status, highlighting the need for equal attention and care for all. 

DISPLAY ADS

"The holiday special and its initiative are

extremely timely. The special's lessons

are important reminders that it's

never too late to recenter, reground,

and take steps towards improving one's

mental health, and the holiday season

provides a special opportunity to do so."

"Nations Lending Taps NBA Legend Dennis Rodman for Integrated Brand Campaign"

"The holiday special and its initiative are

extremely timely. The special's lessons

are important reminders that it's

never too late to recenter, reground,

and take steps towards improving one's

mental health, and the holiday season

provides a special opportunity to do so."

"Nations Lending features NBA Legend Dennis Rodman in new ad"

"The holiday special and its initiative are

extremely timely. The special's lessons

are important reminders that it's

never too late to recenter, reground,

and take steps towards improving one's

mental health, and the holiday season

provides a special opportunity to do so."

"Nations Lending recruits NBA Legend Dennis Rodman for ads"

OOH

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