FOR APPLE'S SUBSIDIARY FILEMAKER
With the FileMaker platform, you can create any custom app you want for your business - so we put that to the test. We used a recognizable family of characters from The Office, put them together in an absurd environment that entirely revolved around a custom app created on the FileMaker platform.
THE BOATHOUSE LAUNCHED A FIRST-OF-ITS-KIND
Starting with just a few key posts, our mysterious content and site spread virally engaging hundreds of thousands of participants.
"The Office reunion...of sorts! Leslie
David Baker, Paul Lieberstein and Kate Flannery star in hilarious three-minute commercial for new Apple app"
"How do you sell your high-tech database platform? Apple subsidiary FileMaker has taken to a vegetable farm to show how a little high-tech can help seemingly low-tech farmworkers to, umm, lay low a little."
"Apple enlists former stars from The Office US for latest advert It's like Schrute farms all over again."
"Apple Subsidiary FileMaker shares new ad starring Actors from The Office"
Global press picked up on organic chatter with over 70 publications running stories in USA, Canada, Germany, Italy, and the U.K.
With unaided brand awareness going from zero to double digits on the first day of our launch, we then placed strategic ads targeting business consumers across all social platforms.
COMPLETION RATE ON VIDEOS
(Target markets -Chicago/Austin)
TOTAL ORGANIC IMPRESSIONS
ON SOCIAL MEDIA TO DATE
FACEBOOK AVG. ENGAGEMENT RATE
(New Reviews in 6 Weeks)
The brand received more press on our campaign launch date than they had accumulated in the past 30 years.
We sent influencers boxes of beets and unexplained photos from our commercials in order to start the conversation. All roads led back to a site we created called Beetlord.com, alluding to a new series with a dramatic countdown clock.
© BoatHouse 2023