RESULTS
.webp)
CREATIVE BUILT
TO ENGAGE
BE HEARD
ELEVATING REVIEWS &
CHANGING THE
CONVERSATION
For us and the brand... Trustpilot wasn't just a transactional sales tool for businesses. No... Trustpilot was and continues to be a valiant moral compass, always striving to be the best the internet has to offer by connecting customers to the businesses they love most.
A MULTI-CHANNEL APPROACH TO ACTION
DIGITAL | OOH | INFLUENCER
PR | SWEEPSTAKES
12
2
54
31
SHORTS
30" ADS
PIECES OF
SOCIAL COLLATERAL
OOH
DELIVERABLES
3
LANDING
PAGES
.webp)
30" Hero YouTube Ads
Digital campaign & various other 30,15 and 6 second versions
PROTECTORS TO PROTECTORS
OOH
Scroll Up or Down to Navigate Horizontal Scroll (↑↓)
Social Engagement
The campaign engagement landed 50% higher than industry standards.
Sweepstakes
We wanted to entice new users to #reviewbetter.
The Result: A global trip to the finest reviewed Trustpilot destinations and experiences on the planet
TEST MARKETS
To gain new insights and optimize performance, we identified two markets for simultaneous launch. Targeting both markets gave us national insight and helped build our expansion roadmap.
OPPORTUNITY
A market that shows cost
effective growth potential.
MARKET 1
AFFINITY/GROWTH
A market that shows a well developed consumer and business product or an underperforming market that shows promise with 3rd party data.
MARKET 2
CHICAGO
Early adopters of online reviews
Density (target index) = Maximum Awareness
Cost effective tactics for maximum exposure
High B2B Potential
High B2C Ceiling (competitive)
Largest target B2B & B2C
HOUSTON
Biggest TP Opportunity
(Free accounts with reviews)
Juxtaposing Demographics (to Chicago)
Underperforming Market with Growth Potential
Large B2B & B2C
Cost / Market size very efficient
NATIONAL BASELINE
Two vastly juxtaposing cities came together to form a more accurate baseline for the nation.
© BoatHouse 2023