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RESULTS

CREATIVE BUILT

TO ENGAGE

BE HEARD

ELEVATING REVIEWS &

CHANGING THE

CONVERSATION

For us and the brand... Trustpilot wasn't just a transactional sales tool for businesses. No... Trustpilot was and continues to be a valiant moral compass, always striving to be the best the internet has to offer by connecting customers to the businesses they love most.

A MULTI-CHANNEL APPROACH TO ACTION

DIGITAL  |  OOH  |  INFLUENCER

PR  |  SWEEPSTAKES

12

2

54

31

SHORTS

30" ADS

PIECES OF

SOCIAL COLLATERAL

OOH

DELIVERABLES

3

LANDING

PAGES

30" Hero YouTube Ads

Digital campaign & various other 30,15 and 6 second versions

PROTECTORS TO PROTECTORS

OOH

Scroll Up or Down to Navigate Horizontal Scroll (↑↓)

Social Engagement

The campaign engagement landed 50% higher than industry standards.

Sweepstakes

We wanted to entice new users to #reviewbetter.

The Result: A global trip to the finest reviewed Trustpilot destinations and experiences on the planet

TEST MARKETS

To gain new insights and optimize performance, we identified two markets for simultaneous launch. Targeting both markets gave us national insight and helped build our expansion roadmap.

OPPORTUNITY

A market that shows cost

effective growth potential.

MARKET 1

AFFINITY/GROWTH

A market that shows a well developed consumer and business product or an underperforming market that shows promise with 3rd party data.

MARKET 2

CHICAGO

Early adopters of online reviews

Density (target index) = Maximum Awareness

Cost effective tactics for maximum exposure

High B2B Potential

High B2C Ceiling (competitive)

Largest target B2B & B2C

HOUSTON

Biggest TP Opportunity

(Free accounts with reviews)

Juxtaposing Demographics (to Chicago)

Underperforming Market with Growth Potential

Large B2B & B2C

Cost / Market size very efficient

NATIONAL BASELINE

Two vastly juxtaposing cities came together to form a more accurate baseline for the nation.

300%

MORE WEBSITE TRAFFIC

(Target markets -Chicago/Austin)

+57,000

REVIEW CONVERSION

(New Reviews in 6 Weeks)

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